Harold Potter started in business in 1921. It was quickly found that companies and individuals alike had a need for help with Lifting & Materials Handling solutions. As a result of solving various problems, some of which were complex and seemingly impossible, news soon spread of the services offered by Harold Potter & Co Ltd. Harold Potter was not a big believer in advertising. He preferred and enjoyed the network of personal recommendation as a result of a job well done or “Potter will have what you need.”
Business Timeline:
1956:
In 1956 Harold Potter built a new factory on Daleside Road in Nottingham which became the factory and office premises.
1996:
Harold passed the business to his son, Richard Potter, who retired in 1996 and sold the business interests to Anmaro BV. A Dutch holding company for Swart BV and Holland Hoisting BV. It is here we get the tie-in to the Holland Hoisting products, and the brand names of Masterlift, Black Bear & Baby Bear.
2001:
A new structure in 2001 resulted in a management buy-in and a new registered name of Harold Potter Limited. The new structure included expansion of the “Trade Sales Department” and “Hire Department” – HP Hire. Harold Potter Ltd also launched their first website, expanding into digital marketing and sales!
2003:
Harold Potter Ltd moved to new premises on Trent Lane, Nottingham.
2008:
The launch of the Harold Potter Online Store allowing our customers to buy Lifting Equipment, Materials Handling Equipment and Height Safety Equipment 24 hours a day, 365 days a year.
2025:
Harold Potter Ltd moved to their new warehouse and offices on Old Mill Lane Industrial Estate in Mansfield.
Our Values:
Harold Potter Ltd have a simple approach to business: building relationships with our customers by understanding their wants and needs. We are committed to exceeding our customers’ expectations by supplying high quality cranes, services, and excellent customer service across the UK.