1. Introduction
This Privacy Policy explains how Harold Potter Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website.
We are committed to ensuring that your privacy is protected in accordance with applicable data protection laws, including UK GDPR.
2. Information We Collect
We may collect and process the following data:
- Personal information you provide (e.g. name, email address, phone number via contact forms)
- Technical data such as IP address, browser type, and device information
- Usage data including pages visited, time spent on site, and interactions
3. How We Use Your Information
We use your data to:
- Respond to enquiries submitted through our website
- Improve our website and services
- Monitor website performance and user behaviour
- Support our marketing and advertising activities
4. Google Analytics
We use Google Analytics to understand how visitors use our website.
Google Analytics collects information such as:
- Pages visited
- Time spent on pages
- How users arrive at the site
This data is anonymised where possible and used only to improve our website performance and user experience.
5. Google Ads
We use Google Ads to promote our services through search advertising.
This includes:
- Measuring when users click on our ads and complete actions on our website (such as submitting a contact form)
- Analysing the effectiveness of our advertising campaigns
We use Google Ads conversion tracking to measure when users complete actions such as submitting an enquiry form after clicking on our ads.
We may also use Google Ads remarketing features in the future, which allow ads to be shown to users who have previously visited our website.
Google may use cookies to:
- Track ad performance
- Show relevant ads based on previous visits
6. Cookies
Our website uses cookies to:
- Ensure the website functions properly
- Analyse website traffic
- Support advertising and marketing
Non-essential cookies (including analytics and advertising cookies) are only activated after user consent is provided.
You can manage or withdraw your consent to cookies at any time through our cookie banner.
7. Legal Basis for Processing
We process your data under the following legal bases:
- Consent – for cookies and marketing tracking
- Legitimate interest – for responding to enquiries and improving our services
8. Data Sharing
We do not sell your personal data.
We may share data with trusted third parties, including:
- Google (for analytics and advertising services)
These providers process data on our behalf and in accordance with data protection laws.
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
To exercise these rights, please contact us using the details below.
11. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us:
Harold Potter Ltd
Millway, Old Mill Lane Industrial Estate, Mansfield Woodhouse NG19 9BG
Email: website@haroldpotter.co.uk
Phone: 01159 838 111
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
Last updated: 21/04/2026